Nikhil Panjwani

CREATIVE DIRECTOR

Nikhil Panjwani

CREATIVE DIRECTOR

Ikea Human Catalogue

Is it even humanly possible to memorise the IKEA Catalogue? 328 pages of it! Part social experiment, part human triumph. One very special IKEA Catalogue Launch that made headlines in over 123 countries.

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The Case Study

The Human Catalogue Test

Yanjaa's Memory Palace

How we made a traditional direct mailer relevant in this digital age?

http://ikeahumancatalogue.com/

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Ikea Human Catalogue

All Absolut Together#IRL Ikea Human Catalogue UN World Under Water Google Tanjore (Web is what you make of it) Guinness (Draught in a Bottle) Absolut Sex Responsibly IKEA (Now, There's Choice) Tiger Beer Official Unofficial History Virgin Mobile (Indian Panga League) Old but Gold

Absolut Together#IRL Ikea Human Catalogue UN World Under Water Google Tanjore (Web is what you make of it) Guinness (Draught in a Bottle) Absolut Sex Responsibly IKEA (Now, There's Choice) Tiger Beer Official Unofficial History Virgin Mobile (Indian Panga League) Old but Gold