
Ikea Human Catalogue
Is it even humanly possible to memorise the IKEA Catalogue? 328 pages of it! Part social experiment, part human triumph. One very special IKEA Catalogue Launch that made headlines in over 123 countries.


The Case Study

The Human Catalogue Test

Yanjaa's Memory Palace
How we made a traditional direct mailer relevant in this digital age?
http://ikeahumancatalogue.com/